There's no better time to have a YouTube Channel. The reason is very simple reason. It is the third (some say second) largest search engine in the world. That should be a strong enough reason in itself . . . There’s even more reason to enhance your digital marketing strategy through using YouTube, with its ‘new look’, improved functionality and which is more attractive to the business user.
In addition to general changes in design of the new 'home page', with the subscribers feed now in the centre of the page, the accent of ‘searches’ have changed and importantly the detail of the analytics has increased providing valuable insight in terms of ‘segmentation’ of followers.
Design and Relevance
With the new feed on the 'home page' you can identify videos from people you are subscribed to at the top, not some random viral video, therefore more targeted. Remember those who subscribe to you will also be seeing your activity via updates, so the tip here is to keep it frequent!
Searches
Searches appear to have changed as well. It appears that channels are featuring much higher up the search rankings. Once viewers are into your channel, quality and relevant videos will improve retention levels, improving ‘stickiness’ which all helps with page rankings in terms of Google’s algorithms.
Analytics
Finally the ‘all important’ analytics which have been improved providing valuable stats for measurement purposes. The clearer layout allows for easier viewing of the analytics, to see how the video is working for you and tips and advice as to how content maybe improved.
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